A study of green digital marketing strategies on market performance: Evidence from a renewable energy campaign in Lagos, Nigeria
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Green digital marketing strategies emphasize the environmental benefits of products and services, aiming to boost market performance through sustainability messaging. This study investigates a renewable energy campaign in Lagos, Nigeria, focusing on how green digital marketing influences market performance. By leveraging eco-friendly content, sustainable branding, and targeted digital advertising, the campaign seeks to enhance brand reputation and drive customer engagement (Afolabi, 2023). In Lagos, where awareness of environmental issues is high, such strategies can differentiate renewable energy solutions and stimulate consumer interest. The research examines various digital channels, including social media, online advertisements, and website content, to evaluate their effectiveness in communicating green messages. Challenges such as consumer skepticism and the higher cost of sustainable marketing are also discussed. The study combines quantitative market data with qualitative insights to provide a comprehensive evaluation of green digital marketing strategies and their impact on market performance (Okeke, 2024; Ibrahim, 2025).
Statement of the problem
Despite the potential of green digital marketing, renewable energy campaigns in Lagos often struggle to translate sustainable messaging into improved market performance. Issues such as inconsistent messaging, consumer skepticism about environmental claims, and higher production costs impede the campaign’s effectiveness. These challenges can result in suboptimal market share and reduced consumer engagement. This study addresses these issues by evaluating the impact of green digital marketing strategies and identifying factors that hinder or enhance market performance, with the aim of providing actionable recommendations for campaign optimization (Afolabi, 2023; Okeke, 2024).
Objectives of the Study
To assess the impact of green digital marketing on market performance.
To identify challenges in implementing effective green marketing strategies.
To propose recommendations for optimizing green digital campaigns.
Research Questions
How do green digital marketing strategies affect market performance in a renewable energy campaign in Lagos?
What are the primary challenges faced in green digital marketing?
How can renewable energy campaigns optimize their green marketing efforts?
Significance of the study
This study is significant as it provides insights into the effectiveness of green digital marketing strategies in driving market performance. The findings will help renewable energy firms in Lagos refine their marketing efforts, resulting in improved consumer engagement and competitive advantage. The research contributes to the literature on sustainable marketing and offers practical recommendations for optimizing green campaigns (Ibrahim, 2025).
Scope and limitations of the study
The study is limited to a renewable energy campaign in Lagos, Nigeria, focusing on green digital marketing strategies. It does not extend to other sectors or marketing channels.
Definitions of terms
Green Digital Marketing: The use of digital channels to promote products based on their environmental benefits.
Market Performance: The overall success of a marketing campaign as measured by metrics like sales, market share, and consumer engagement.
Renewable Energy Campaign: A marketing initiative aimed at promoting sustainable energy solutions.
Related Project Materials
The Impact of Electoral Observation on Electoral Transparency: A Study of Lafia Local Government, Nasarawa State
Chapter One: Introduction
1.1 Background of the Study...
THE EFFECTS OF GLOBAL FINANCIAL CRISIS ON JOB INSECURITY IN NIGERIA
ABSTRACT
The study examined the effects of global financial crisis on job insecurity in Nigeria. The other objectives se...
AN ANALYSIS OF CHILD LABOUR, CHILD TRAFFICKING AND GIRL CHILD MARRIAGE IN NIGERIA
Background of the Study
Child labour and trafficking are essentially understood as encompassing m...
An investigation of the impact of educational television programs on learning outcomes in secondary schools in Bauchi LGA, Bauchi State
Background of the Study
Educational television has become an innovative supplement to traditional teaching methods, partic...
IBADAN NORTH EAST LOCAL GOVERNMENT FROM 1991-2010
Aims and Objective of the Study.
Following are the objectives of the study
To examine the pre-1991 Local Gover...
AN EXAMINATION OF ADMINISTRATIVE SKILLS REQUIRED OF PRINCIPALS IN ORDER TO ENSURE EFFECTIVE MANAGEMENT OF SCHOOLS
ABSTRACT
This study examined the administrative skills required of principals in order to ensure e...
An appraisal of the impact of continuous professional development on early childhood education teacher performance in Gwale Local Government Area, Kano State
Background of the Study:
Continuous professional development (CPD) is recognized as a vital mechanism for enhancing teacher...
An Assessment of Housing Microfinance Solutions for Informal Sector Workers in Kwara State
Background of the Study
The informal sector plays a significant role in the Nigerian economy, employing a large proporti...
STABILIZATION OF CLAYEY SOIL USING CEMENT AND VOLCANIC ASH FOR SUSTAINABLE ROAD CONSTRUCTION
ABSTRACT
A residual clay soil was collected at Bako village along Gwagwalada-Garki road in Federal Capital Territory of Nigeria using the...
An Investigation of Maternal Smoking and Its Impact on Child Respiratory Health in Kaduna State
Background of the Study:
Maternal smoking during pregnancy is a well-documented risk factor for adverse respiratory outcome...
